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Get the Scoop in Chief Marketer’s Super Book
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
Some 72% of B2B buyers watch videos throughout their entire path to purchase making B2B video marketing a key strategy to move customers to make a purchase.
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.
Webinars as a marketing tool can catch B2B prospects and customers during that all-important decision-making process to drive leads and seal the deal.
Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump's and Clinton's marketing strategies have shaped the polls.
Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.
Here are some ideas to put into practice to make a better business case for video.