Autobytel has tapped Jonathan Rosen to serve as its senior vice president of Web business operations, a newly created position. Rosen joined the online automobile marketer from AOL’s search group, where he was head of strategy and business development.
Rosen was hired, in part, for his content syndication and partner-forging abilities, Autobytel CEO Jim Riesenbach said in a statement.
At AOL, Rosen launched the company’s Web audience Search Marketing initiative, which drove search-based traffic once AOL made its content available on the Web through AOL.com. He also played key roles within the company’s Search and Directional Media Group.
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