webdesign, Author at Chief Marketer

11/15/21: NBC slates post-Super Bowl Olympics plan

Monday November 15, 2021 NBC’s post-Super Bowl LVI time slot will be given to the Winter Olympics in lieu of a traditional show, according to NBC Entertainment Networks chairman Frances Berwick told reporters, stating “We have the benefit and the luxury of being right in the middle of the Olympics and we have […]

From

Cynopsis: Esports

11/12/21: Televisa snags LaLiga; NHL contemplates Strip show; Upsie lands NIT shot

Friday November 12, 2021 LaLiga is cashing in, locking in a new eight-year TV deal with Televisa – valued at $70 million per year according to multiple reports – that doubled the money the Spanish soccer league makes from its media rights in Mexico and Central America. The deal, brokered by LaLiga North America, […]

From

Cynopsis: Esports

11/10/21: Caesars makes a bet on the Manning family; Ratings spike for FOX football

Wednesday November 10, 2021 The first family of football has joined Caesars Sportsbook in a groundbreaking multiyear partnership struck on Tuesday. Archie Manning and his three sons – Cooper and former NFL quarterbacks Peyton and Eli – will be featured in advertising, as well as make live event and commercial appearances. They’ll also participate […]

From

Cynsiders

Niche Fandom Is One Strategy for Competing in the Streaming Wars

Serving the superfan is key for smaller players who want to thrive in the streaming world, says David Chu, Co-Founder & CEO of New York-headquartered DMR. Much like the retail sector, the streaming content industry has its big-box chain stores. But instead of Walmart, Best Buy, and Macy’s ,we know them as Netflix, Prime Video, Disney+, […]

From

Cynopsis: Esports

11/08/21: Kevin Garnett documentary latest score For Showtime Basketball

Monday November 8, 2021 This week Showtime Sports, and Showtime Basketball, take another bold step forward with Friday’s premiere of “Kevin Garnett: Anything Is Possible.” The film, which explores the journey of Basketball Hall of Famer Garnett, is executive produced by independent filmmaker Marc Levin, Brian Bennett and Kevin Garnett and produced and […]

From

Cynsiders

Will White-Label Ad Tech Solutions Become the New Black?

White-labeling – or using ready-made software products that can be rebranded, rather than creating them from scratch – has become a trend in advertising. Tatyana Slyvkin, CEO of BidPulse, offers insights on white labeling’s potential growth in the ad tech arena. White Label Tech: A Decent Alternative to In-house Solutions? A white label ad exchange […]

From

Cynsiders

From Social to Series: Breaking Through

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

From

Cynsiders

Yahoo: Money Matters

Yahoo Finance’s largest ever virtual event, “All Markets Summit: The Path Forward,” takes place from October 25 – 26. Cynopsis caught up with Joanna Lambert, President and GM, Yahoo, to talk about the summit, the rewards of educating people about finance – and maybe get a little financial advice. At a time when many […]

From

Cynsiders

Paramount+’s “Weird and Wonderful” New Show

Paramount+ series “Guilty Party” focuses on a discredited journalist’s (Kate Beckinsdale) desperate attempt to salvage her career by latching on to the story of a young mother who has been sentenced to prison for maiming and murdering her husband. What does the dark dramedy have in common with quirky sitcom “New Girl”? Series creator and […]

From

Cynsiders

Making an Impact at Univision

Jessica Rodriguez joined Univision as a graduate intern twenty years ago and worked her way up through the ranks to her current role as Chief Brand and Impact Officer, championing diversity, equity, and inclusion both internally and for the industry at large. As brand steward of the media powerhouse, she has spearheaded some of the […]

From