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12/15/21: ESPN’s carriage of the MLS Cup scored the best viewership since 2009

Wednesday December 15, 2021 Saturday’s 2021 MLS Cup presented by Audi, which saw a win for New York City FC over Portland Timbers, averaged 1,140,000 viewers to rank as the most-watched MLS Cup match on ABC and ESPN networks since 2009. The audience peaked in the final quarter hour during a portion of the penalty […]

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Cynopsis: Esports

12/13/21: ShotTracker executives break down the future of tech and audiences

Monday December 13, 2021 The integration of data into all aspects of sport – spanning from tech on the bench in coaching, to broadcast feeds to app and stadia activations for consumers – has never been more important for the expansion of the business. One of the companies leading the way in that […]

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Cynopsis: Esports

12/10/21: WNBA’s 2022 plans

Friday December 10, 2021 The WNBA unveiled its game schedule for the 2022 regular season, delivering a record 36 games per team and a regular season that will tip off on May 6, running through Aug. 14, followed by the WNBA Playoffs presented by Google, which as previously announced, will have a new […]

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Cynopsis: Esports

12/09/21: The Game Awards load up

Thursday December 9, 2021 Good morning! It’s Thursday and this is your weekly Esports Brief. The Game Awards are on deck to take place tonight, with the annual kudoscast and sneak peek into upcoming gaming titles set to take place at the Microsoft Theater, once again streaming live and free across more than […]

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Cynopsis: Esports

12/08/21: MLB Network promotes Bill Morningstar to president

Wednesday December 8, 2021 Bill Morningstar was tapped to become the next president of MLB Network. In addition to his new MLBN post, Morningstar will continue his MLB – EVP/Sponsorship sales responsibilities, with the announcement made by MLB Chief Revenue Officer Noah Garden. Morningstar, who led the advertising sales team that helped launch […]

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Projecting Better Roles for Females is Everyone’s Business

A SeeHer Series Earlier this year, Publicis Groupe launched Le Truc, a center of creative excellence for clients designed to fuel the organization’s creativity offering. Carla Serrano, Chief Strategy Officer of Publicis Groupe, explains how her company’s efforts to deliver more enriching and diverse experiences connects with SeeHer’s mission to portray women and girls so […]

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Fandom 2021 Defined

Fandom’s State of Fandom event takes place today, December 8 at 1p, and will include data from the group’s recent study, “State of Fandom.” The report notes that after a year of binging any content they could get their hands on for comfort, TV fans are more focused and mindful this year, going deeper than […]

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Cynopsis: Esports

12/06/21: Thirty Five Ventures CMO breaks down the company’s growth and vision

Monday December 6, 2021 Flush with content that ranges from TV shows to documentaries to podcasts, as well as boasting partnerships with companies such as NBA Top Shot, Coinbase, Postmates and other investments across multiple industries, Thirty Five Ventures, continues to push the envelope in sports and entertainment with its projects. Fronted by […]

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Cynopsis: Esports

12/03/21: Major League Baseball ended labor peace with a lockout

Friday December 3, 2021 The lockout is underway for Major League Baseball, marking the first time in a quarter century that the league and the MLB Players Association were unable to lock in a new collective bargaining deal. Commissioner Manfred noted with the announcement that the decision to lock out the players in […]

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Discovery Offers a New Spin on Giving

Discovery has come up with a new spin on giving. In “You Pick, We Give”, discovery+ users determine how Discovery will donate this holiday season. For every pick made, discovery+ will help to provide up to two million meals to kids in need in the U.S. through No Kid Hungry, or up to 400,000 education supplies […]

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