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Smells Like B2B Team Spirit
Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?
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Future CMOs
Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.
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Digital Feature
What do Marketers Really Want
Get the scoop from Chief Marketer’s 2018 B2B Trend Report on how to bridge the sales and marketing divide and find out what marketers wish the C-suite understood about their craft.
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B2B Marketing Automation All-Stars
For any B2B brand, marketing automation is far from an impulse buy. Discover how market leaders like EyeMed, Ingersoll Rand and more are making the most of their martech investments.
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Digital Feature
Shopping Around the Clock
Shopper marketers are adapting to “always on” consumers with a new playbook. Learn how thriving today can often hinge on consumer insights and understanding how consumers behave across all channels.
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Digital Feature
Next-Gen Influencer Marketing
Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.
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Test Tiger Story
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