webdesign, Author at Chief Marketer

Penthera Report: Latin Americans Love Streaming, But Frustration Is on the Rise

Among the findings in Penthera’s new Latin America Research report that should catch the attention of TV networks and advertisers: while Latin American respondents are enthusiastic about streaming (65% stream daily and 23% stream weekly), they are less patient with their US counterparts when it comes to annoying ads and streaming glitches like video taking […]

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Cynsiders

5G and the Transformation of the Video Experience

As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed. How will 5G impact the media industry? 5G will dramatically change not just how media is consumed but also how it is created. It will […]

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The 2019 CMO Roundtable

In this CMO Roundtable, Chief Marketer convened 20 top marketing executives to get their take on the biggest challenges and opportunities facing their brands in 2019. From the promise of AI technology to the imperative of personalization, to the most compelling campaigns of 2018 and the impact of the #MeToo movement—we bring you all the […]

Masters of Measurement

Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.

Digital Feature

View From The Top

What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.

Smells Like B2B Team Spirit

Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?

Future CMOs

Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.