Susan Ganeshan

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  Data & Analytics

  Is Your Company Missing Out on 95% of its Customer Data?

  With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

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  Data & Analytics

  Turning the Big Data Headache Into Big Rewards

  Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.