PromoNews
CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products
Articles by Chief Marketer Staff
Special Deliveries, on Target
Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct
Coming in next month’s PROMO
Fresh Look, New Start Fox Family Channel starts the biggest cable TV launch ever this month when it takes control of the former Family Channel. Fox is
Tommy Screams
Looking for a new way to capture the elusive teen market, Tommy Hilfiger just agreed to a multi-million deal to put Tommy Jeans and one of his models
Detox for Discounters
What is the worst word in the marketer's lexicon? To me, it's "discounting," a word that is defined as "cutting the price," but really means "incenting
Delivery or Drive Through?
Dan Bacin was a car nut before he was a restaurateur. So to celebrate the 20th anniversary of his Bacino's Pizza chain in Chicago, Bacin bought four Volkswagen
Promoters Do It with Less
Never before, it appears, have so many done so much with so much less. That's the theme that runs through promo's Annual Report of the Promotion Industry
The Passages of Life
If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,
Hollywood Holds the Line
Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer
It’s a Wrap
The annual PMA Star Power conference lived up to its title last month when both Ron Howard and Will Smith spoke to about 500 marketing executives on Warner
