Card Sharks or Card Guppies-The Song’s the Same
CARD DECKS ARE making a comeback. We went through a period in which almost nobody was mailing card decks. Now they're reanimating themselves.But unlike
Articles by Chief Marketer Staff
You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers
THE DEL POLITO LETTER
Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing
The Sher Solution
Database marketers have a new resource available. It's R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher
High-Tech Firm Starts a High-Tech Campaign
PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The
PRIVACY PENDULUM
In May, during a commencement speech, Vice President Al Gore called for an "Electronic Bill of Rights" to allow Americans to protect their privacy.In
U.S. Bank Mailing Succeeds Despite Low Response
Once upon a time there was a direct marketing campaign that didn't get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that
Creativity, Wit, Results – A Recipe for Success
What makes a winning promotion? What goes into a campaign that builds sales and market share beyond all reasonable expectations, contributes to brand
Data Mines More Stores and Households
Marketers in the U.S. spent an estimated $1.08 billion on promotion research in 1997, mostly on scanner data and analysis to track package goods promotions.Worldwide
Dream Team
SAN FRANCISCO - Sega of America last month announced agency assignments for the $100 million launch of its Dreamcast video game console, slated for introduction
