People Agency Moves
Frank Henson named vp of the Solutions Marketing division of J. Brown/LMC Group, Stamford, CT.Christine Cervenka named director of research and human
Articles by Chief Marketer Staff
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon's newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
Deregulated Mail
LOMBARD, IL - Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated
Singing In Tune
CDnow, the Internet's top music store, and MTV Networks, a division of Viacom, Inc., announced a groundbreaking, three-year integrated marketing agreement
High Life
FREDERICK, MD - Frederick Brewing Co. is readying an under-the-cap promotion for Hempen Ale and Hempen Gold, the first U.S. beers brewed with hemp seeds.
Breakthrough Promos Rest on Basic Questions
The promotion industry grows more competitive and cluttered every day. When the first radio commercial aired in 1922, it was probably the only promotion
Targeting Drives Growth
Marketers' purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996
Rapp Collins Tops in Billings
Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association's annual
USPS Kills Auto Day Mail Program
Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto
NEW LISTS
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
