In-house Ed at IBM
PERHAPS NOTHING symbolized the IBM of the past more than its fabled salesmen in the gray flannel suits. But since 1994 the old-line computer company has
Articles by Chief Marketer Staff
Remembering Pete Hoke
NOT THAT HE needed any tributes from us, but direct marketers lost one of the best friends they ever had with the death of Pete Hoke in July.Pete cared
Teen Idol
HE'S YOUNG, GOOD-LOOKING and vicariously adored by approximately 4 million teenage girls. What more could Steve Kahn, the 33-year-old founder/CEO of Delia's
If This Isn’t E-mail Heaven, It Must Be the Other Place
I WOULDN'T DARE KNOCK e-mail as a communications tool. After all, one of my books is "Cybertalk That Sells" (whatever that's supposed to mean).But my
Agency Moves
Lori Leiva named vp account director at Frankel & Co., Chicago. Also at the agency, Jon Ford named account director at Frankel Direct, and Jay Gaylen
People: Marketing Services
Chris Crosby named chief operating officer and Marla Aberegg executive vp at Fitch, Inc., Worthington, OH. Also at the company the following were promoted
August 1, 1998
August 1, 1998
Sampling Continues to Stretch Out
The only thing harder than trying to sum up 1997's sampling programs in a single story is trying to put a value on the category. Programs can range from
On the Road Again
BOULDER, CO - Schwinn, the self-proclaimed American Classic, has sponsorship partners clinging to it like swarms of bees on a branch. Kraft Food's Tang
