Bean Sprouts Redesign
IN RESPONSE TO "sluggish sales and stiffer competition," apparel cataloger and retailer L.L. Bean is refining its catalog marketing operations and is
Articles by Chief Marketer Staff
Business Manners for Everyone
THE NEED FOR business manners is even greater than I anticipated, and reader comments strongly indicated that more should be written on this critical
Cue the Postman…
FILM FANATICS may be looking forward to picking popcorn and gumdrops out of their hiking boots next month, but the directors of the 25th Telluride Film
CDW Computer Plans Branding Campaign
DW COMPUTER CENTERS INC., Vernon Hills, IL, plans to launch a multifaceted branding campaign. While CDW is supporting this strategic changeover with an
Establishing a Relationship Marketing Program
THIS IS PART TWO of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates' "The New Direct Marketing" (McGraw-Hill).Much
Automobile Owners
A NEW SURVEY of women who buy or lease cars indicates widespread disenchantment: Only 57% of the women polled by Good Housekeeping would choose the same
Have You Hugged Your Printer Today?
IN THIS AGE of camera-ready art, or direct-to-plate printing, it's easy for a print house to accept a passive role in a card deck's preparation. However,
Viking Office Products Sets Sail for Japan
VIKING OFFICE PRODUCTS K.K., Tokyo, will begin catalog sales of office products to small and medium-sized businesses in Japan early next year. The company
Virtual Relief
THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet
The Xoom Boom
XOOM INC., San Francisco (www.xoom.com), runs a Web community with a difference: Unlike most such communities, like GeoCities and Tripod, a large part
