Reclaiming Salem’s Lot
Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going
Articles by Chief Marketer Staff
Find a Strange Bedfellow
Promotion is such an incestuous business. How often do you hear people say that? Usually they're talking about how everybody's "in bed" with everybody
Animorphs Changing into a MultiMedia Success
NEW YORK Quick, think of a successful children's book series that was turned into a hit TV show? If you answered Goosebumps, you're right, but execs at
Son of Gorditas
Picture this perfect promotion. You are working with a major fast food chain to move drinks and a new product, you get to use the most hyped movie of
Rudolf Gains More Friends
NEW YORK Four Christmas themed videos will team with M&M/Mars this holiday season for an offer that includes instant wins, a sweepstakes, and $1 off any
A Flinty Look at the Future
Try to predict the future. Does yours look more like the Jetsons or the Flintstones? If you think Jetsons, think again. Sure, everything is automated
Deal Makers
Susan McMurray hired as vp, international sales, for MGM Consumer Products. She had been vp, licensing, at Strottman International.David Vogler returned
World Wide Wisdom
Do you want to compete effectively on the Internet's expanding $100 billion economy? Do you know what makes a Web business model profitable? Can you harness
CoolSavings Granted Patent
CoolSavings, a leader in Internet couponing, has just received a U.S. patent for its online couponing service designed to protect customer anonymity."The
Fee FSI Fo Fum
Little Jack felled but one beanstalk. It was a justifiable act under the circumstances - he was seeking refuge from an aroused cannibalistic giant.We
