100 years of Promotion
If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.
Articles by Chief Marketer Staff
Neatness Still Counts
The biggest reason shoppers give for picking a store to buy prepared food isn't the food's taste. Consumers say the No. 1 determinant for why they shop
Playing a Golden Oldie
Michael Mitaro knows how to locate the soul of a beer. As director of marketing and sales at Labatt USA's specialty import division in the early '90s,
The Good Guys Get Some
The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,
True True North
True North Communications, New York, has grouped its promotion agencies including Market Growth Resources, Wilton, CT, and McCracken Brooks Communications,
It’s About Time
If you feel like you're caught in a time warp lately, welcome to the club. In every industry, markets are merging, separating, growing in unpredictable
I Can’t Even Be Bothered to Write a Headline
I'M NOT IN the mood. I awoke this morning to the sound of former Partridge Family member Danny Bonaduce (now a DJ on New York's Big-105) announcing over
Amex Accused of Bias Against Hasidic Jews
A NEW YORK jeweler has sued American Express Travel Related Services, claiming Amex is excluding from its catalogs items from vendors owned by Hasidic
Agencies: Who’s News
Premium Big Snaps Up Top Boutique Aligning one of the hottest promotion agencies with one of the fastest-growing firms in specialty and premium product
Small Soldiers, Big Cars
A special motorsports merchandising program featuring Action Performance Companies, Inc., DreamWorks Consumer Products, and Joe Gibbs Racing have joined
