CROSSFIRE
THE LIST BUSINESS is facing many of the problems it encountered last year, with a couple of new twists-intensified merger activity, increased client demands
Articles by Chief Marketer Staff
Those Crazy, Not-So-Lazy Days of Summer
CORPORATE shuffleboard has been the summer game of choice for OgilvyOne, Cramer-Krasselt and J. Walter Thompson.OgilvyOne Worldwide lost Wendy Riches
E-mail Takes a Byte Out of Postal
NOT ALL THAT long ago, many list pros questioned whether e-mail files were a viable-let alone successful-enterprise. Now, as revenues rocket, that question
Quarterdeck President Hessler Resigns
CURT HESSLER HAS resigned as president, CEO and director of Quarterdeck Corp., a computer helpware direct marketer/retailer in Marina del Rey, CA. The
The Two Lives of Marvin, the Deli King
Last month, I had to shoot a photograph in the rustic part of Connecticut for a promotion. It was a cool and beautiful Saturday.At lunch I drove around
On the Net
Net Pay Hoping to attract a million customers by year's end, New York City-based Citibank launched a nationwide campaign offering cash for joining its
Account-Specific Spotlight: Houston, TX
Yes, it's true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the
International
Petite Sophisticate BUENOS AIRES - Gancia aperitif identified with the right crowd using a program that increased consumption of the brand at bars and
TECHNO PROMO
Ann Raider has a pair of slides in her "Brave New World" presentation that never fails to get her audience to sit up and take notice. The first one says:Today*
Fox Hits the Fast Lane
LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the
