September 1, 1998
Articles by Chief Marketer Staff
September 1, 1998
DOWNSIZING
Acxiom/DMI Lays Off 30 ACXIOM/DIRECT MEDIA, Greenwich, CT, laid off 30 employees-some 5% of its work force-last month. The terminations came as part of
Here’s the Beef
TIRED OF all those stale ham sandwiches and fruit combos offered on airline flights? Hoping for something edible while you wing your way across America?
Adventure Girl
SHE MAY NOT be faster than a speeding bullet and more powerful than a locomotive, like Supergirl, but in her own way Lisa Mullen is Adventure Girl-or,
Awards, Pro and Con
IN OUR OPINION awards programs should present the best work that's been done, not provoke the question, "Is that the best an awards program can do?"Case
Florida Telemarketing Service Responds to Fire Alarm
A TELEMARKETING SERVICE came in handy last month when Florida officials needed to tell residents to evacuate an area because of another one of the fires
Instant Gratification
WOULDN'T IT BE nice if charities that help disaster victims could get donations right after TV viewers had their hearts tugged by footage of the devastation
Cash From Chaos
MOST DATABASE records can be ranked alphabetically or numerically by information in their fields. Related data, such as ZIP codes, can be clustered for
DMA Names Prescott International VP
THE DIRECT MARKETING ASSOCIATION has named Charles A. Prescott vice president of international business development and government affairs. Prescott is
