Chief Marketer Staff

• DIRECT Listline

  Women with Families This compiled file contains 150,304 working women with children. Individuals within the file have responded via direct mail to publishing,

• Diet and Fitness Dominate Top-Grossing Infomercials

  Half of the top ten grossing infomercials for 1998 fall within the diet and fitness category, according to the annual ranking released by The Infomercial

• Delia’s Confirms Plans for IPO of Internet Subsidiary

  In response to investor and media inquiries, Generation Y marketer Delia’s Inc., New York, said it has, subject to market and other conditions, formally

• Catalog City Adds Brownstone, Lew Magram

  Diplomat Direct Marketing Corp. will offer its Lew Magram and Brownstone Studio catalogs to online shoppers through Catalog City (www.catalogcity.com)

• DIRECT Listline

  Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts

• Sweepstakes Industry Probed And Prosecuted

  Plans to investigate the marketing practices of the direct mail sweepstakes industry were announced Wednesday in Washington as a federal judge in New

• McGraw-Hill Technology Lists Now Managed By DMC

  Database Marketing Concepts, Bohemia, NY, is now handling both the United States and international lists for McGraw-Hill Technology. The files include

• Mail Order Woes Downgrade J.Crew Group From Stable To Negative

  Moody’s Investors Service has downgraded the rating outlook of J. Crew Group from stable to negative, largely due to “very high debt levels” and “intense

• Elcom International Sees Fourth Quarter Loss

  Computer systems developer/direct marketer Elcom International, Inc., expects to report an operating loss in the fourth quarter totaling approximately

• Icon Buys Killakanu

  Icon Medialab, Stockholm, an interactive agency specializing in e-commerce development, has acquired Killakanu, a German communications agency with offices