Chief Marketer Staff

• Arguments Against USPS Rate Increase to Start April 11

  A three judge panel of the U.S. Court of Appeals for the District of Columbia yesterday set April 11 for oral arguments in a consolidated lawsuit challenging

• Short Cuts

  1-800-Batteries, Reno, NV, named Robert W. Bauer vice president of sales and marketing. Bauer’s background includes positions at IBM, Compaq and 3Com.Transmedia

• N2K Expects 4Q Sales to Be Up 325%

  Music marketer N2K Inc., New York, said revenue from its online division, the Music Boulevard Network, for the 1998 fourth-quarter is expected to increase

• Knowledge Strategies and Marke Communications in Partnership

  Knowledge Strategies, Inc. a New York-based strategic Internet consulting firm has formed a strategic partnership with Marke Communications, an agency

• Study Finds Vanity Numbers Garner More Calls

  Easy-to-remember phone numbers dramatically increase advertising response rates, according to a new study by Michael J. Motto Advertising in New Providence,

• Revenue, Income Up for Acxiom

  Acxiom Corporation, Conway, AR, had third-quarter revenue of $187.9 million, a 28% increase from $147.9 million in third-quarter 1998. Net earnings for

• Online Retailers Find Profit Secondary: Survey

  Increased revenue and improved customer service are better measures of online retail success than traditional profitability measurements, according to

• Dialing For Dictators

  Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his over $1 million legal fees he has accrued

• HSN Introduces Short Shopping Service

  The Home Shopping Network, St. Petersburg, FL, has launched a new division, Short Shopping, to produce direct-selling commercials for targeted audiences

• Roadway Express Expands E-Commerce Capability

  Shipping company Roadway Express Inc., Akron, OH, has started a service allowing online requests for shipment pickups.The service, available to U.S. shippers