Chief Marketer Staff

• DIRECT Listline

  Zoobooks Gift Givers This 80,188-name list identifies individuals who give Zoobooks, a continuity series about animals for children ages 4 to 12. The

• J-Bird Records, a2b Music Combine on Music Downloading Venture

  J-Bird Records and a2b music, a unit of AT&T’s, have launched a co-branded Web site that will allow users to purchase full-length song downloads from

• Revenue, Income Up for Acxiom

  Acxiom Corporation, Conway, AR, had third-quarter revenue of $187.9 million, a 28% increase from $147.9 million in third-quarter 1998. Net earnings for

• N2K Expects 4Q Sales to Be Up 325%

  Music marketer N2K Inc., New York, said revenue from its online division, the Music Boulevard Network, for the 1998 fourth-quarter is expected to increase

• Study Finds Vanity Numbers Garner More Calls

  Easy-to-remember phone numbers dramatically increase advertising response rates, according to a new study by Michael J. Motto Advertising in New Providence,

• Dialing For Dictators

  Supporters of former Chilean dictator Augusto Pinochet are using telemarketing to raise money to pay for his over $1 million legal fees he has accrued

• InfoUSA Adds Photo Feature to Business Database

  InfoUSA Inc., Omaha, NE, is adding a photograph feature to its proprietary database of 10 million U.S. businesses. Storefront photographs have already

• Online Retailers Find Profit Secondary: Survey

  Increased revenue and improved customer service are better measures of online retail success than traditional profitability measurements, according to

• DIRECT Listline

  Risk-Management Pros This 34,700-name master file of environmental risk management executives and officials is available from Market Street Lists Inc.

• PRC to Put Off Broad Look at USPS Global Activity

  The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United