Chief Marketer Staff

• InfoUSA Cuts Losses, Costs in 1998 – Consolidation May Follow in 1999

  Despite an increase in revenue, net sales were down during calendar 1998 for Omaha, NE-based InfoUSA Inc., Omaha, NE. Full year net sales were $228.7

• Short Cuts

  Harte-Hanks Inc., San Antonio, TX has increased its regular quarterly dividend to two cents per share, a 33% increase. The increase will be payable on

• Five New House Bills Highlight Privacy Concerns

  Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing

• DIRECT Listline

  Chopra Newsletter Subs Some 54,000 paid names to Deepak Chopra Infinite Possibilities Newsletter are available. These names can be selected from the 149,774

• Texasimall Announces $5 Million Direct Public Offering

  Texasimall Inc.,Austin, TX, a new online shopping venue, announced today its first direct public offering for the residents of Texas, with one million

• DIRECT Listline

  Brill’s Content Subs Some 200,000 subscribers to Brill’s Content Magazine are available for the first time. The magazine, launched in June 1998, bills

• U.S. Supreme Court Rejects Sampling for Census

  The U.S. Supreme Court ruled 5-4 on Monday that a scientific method of counting Americans in the 2000 census, known as statistical sampling, cannot be

• Golf-Club Maker Retains Four Spokesmen for Infomercial

  Carbite Golf, San Diego, has signed on three famed athletes and a noted sports announcer for its $3.6 million national print and advertising campaign

• USPS Testing New Mail-Sorting Machine

  The U.S. Postal Service is testing a new mail-sorting machine for letters, flats and oversized pieces that combines the work of three machines into one.The

• Buy.com Names Former Ziff-Davis Exec VP of Marketing

  Buy.com Inc. (http://www.buy.com), Aliso Viejo, CA, an e-commerce portal, has hired John Herr as vice president of sales and marketing.Prior to joining