Author

Chief Marketer Staff

  • ALC of New York Hires Pattie Olivieri

    ALC of New York LLC has named Pattie Olivieri as vice president consumer brokerage. Olivieri had worked at Direct Media Inc., Greenwich, CT, since 1987.

  • Permission Guru

    Seth Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, “Survival Is Not Enough,” with a forward, oddly enough, by Charles Darwin. Godin founded interactive direct marketing company Yoyodyne, which Yahoo! acquired in 1998.

  • Off-the-Cuff: Save the USPS

    So often real, progressive legislation that could benefit large numbers of Americans doesn’t become law because well-placed and well-financed corporate

  • New Products and Services

    Polk eSolutions: A suite of products designed to help direct marketers and researchers optimize marketing campaigns and research studies by electronically

  • Mail Stream: A Report on Incoming Direct Mail

    The Anheuser-Busch Collectors Club Beer and entertainment conglomerate Anheuser-Busch recently mailed a promotion for its beer stein Collectors Club,

  • FTC Settles with Internet Company Bargains & Deals

    The Federal Trade Commission has settled charges against an Internet company that advertised designer-name brands as bargains but delivered either unusable

  • Scholastic Buys 15% Interest in The Book People

    Scholastic Corp. has entered into a partnership with British book direct sellers, The Book People, to strengthen its position in the United Kingdom market.

  • Martha Stewart Shares Plummet

    Shares of Martha Stewart Living Omnimedia Inc. hit a historic low yesterday on news that a broker cast doubts on Martha Stewart’s versions of a trade

  • PETsMART Names Kullman VP and CFO

    PETsMART Inc. has named Timothy E. Kullman senior vice president and CFO, effective July 8. Kullman replaces Thomas S. Liston, who has served as interim

  • Letters to the Editor

    Re: Loose Cannon: When Good Money Goes Bad, June 24, 2002 ………and the choir said, “Amen!” Boy, did you nail this one (actually, you always nail everything