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Chief Marketer Staff

  • Loose Cannon: 9/11 and CRM – It Can Be Done

    On Sept. 11 there will be two kinds of Americans: Those absorbed in media, trying to make sense of the events from a year ago and those studiously avoiding

  • AOL Latin America May Get Delisted

    America Online Latin America Inc. has received a letter from the Nasdaq stock exchange saying it no longer meets the requirement for listing, according

  • Caples Awards Adds Categories

    The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with

  • InfoUSA Repurchases Its Corporate Bonds

    InfoUSA has repurchased $1 million of its 9.5% corporate bonds. The Omaha, NE-based database services firm has bought back $5 million of corporate bonds

  • New York AG Sues Student Marketing Group

    Student Marketing Group Inc. has been slapped with a lawsuit for allegedly deceiving students into supplying information for mailing lists. The suit,

  • CADM Launches DR Broadcast Group

    The Chicago Association of Direct Marketing (CADM) has created a special interest group for direct response broadcasting. Chicago Broadcast Direct will

  • Hawthorne Direct Expands Media Services Department

    Hawthorne Direct, the direct response TV advertising agency, is expanding its media services department. The Fairfield, IA-based firm has rehired Michael

  • UPS Labor Pact Could Force Rise In DM Shipping Rates

    Ratification of the richest labor contract in the history of United Parcel Service by the its Teamster Union could trigger a hefty rate increase next

  • Short Cuts

    CBS MarketWatch, an online financial news service, has purchased 24/7 Real Media’s Open AdStream to manage its online advertising. Direct marketing and

  • Chico’s Sales Up Sharply

    (Catalog Age)–Chico’s FAS continues to roll. Net sales for the second quarter ended Aug. 3 increased 39.8% to a record $125.1 million, from $89.5 million