Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Christopher Reeve Paralysis Foundation Throughout the year, holidays such as Christmas, Thanksgiving and the Fourth of July routinely provide fundraisers

• Caples Awards Adds Categories

  The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with

• InfoUSA Repurchases Its Corporate Bonds

  InfoUSA has repurchased $1 million of its 9.5% corporate bonds. The Omaha, NE-based database services firm has bought back $5 million of corporate bonds

• Loose Cannon: 9/11 and CRM – It Can Be Done

  On Sept. 11 there will be two kinds of Americans: Those absorbed in media, trying to make sense of the events from a year ago and those studiously avoiding

• New York AG Sues Student Marketing Group

  Student Marketing Group Inc. has been slapped with a lawsuit for allegedly deceiving students into supplying information for mailing lists. The suit,

• CADM Launches DR Broadcast Group

  The Chicago Association of Direct Marketing (CADM) has created a special interest group for direct response broadcasting. Chicago Broadcast Direct will

• DIRECT Listline

  Gama Network Rubin Response Management Services, Inc. has assumed management of the Gama Network opt-in e-mail list. The file contains 13,982 e-mail addresses.

• UPS Labor Pact Could Force Rise In DM Shipping Rates

  Ratification of the richest labor contract in the history of United Parcel Service by the its Teamster Union could trigger a hefty rate increase next

• Short Cuts

  CBS MarketWatch, an online financial news service, has purchased 24/7 Real Media’s Open AdStream to manage its online advertising. Direct marketing and

• Chico’s Sales Up Sharply

  (Catalog Age)–Chico’s FAS continues to roll. Net sales for the second quarter ended Aug. 3 increased 39.8% to a record $125.1 million, from $89.5 million