Chief Marketer Staff

• InfoUSA to Acquire ClickAction

  InfoUSA will acquire ClickAction Inc., an email marketing products and services provider, for up to $4.1 million.

• Wientzen Outlines DMA Strategy to Escape Economic Woes

  In a blunt and candid speech, DMA president and CEO Bob Wientzen laid out the industry

• Upromise Announces New College Savings Plan

  Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

• Toy maker targets both kids and parents with DM initiatives

  Figuring out how to best communicate with your audience is difficult

• Man-on-the-Street

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

• DMDNY Boasts More Sessions

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. “I felt so violated,” she said.

• DMDNY Boasts More Sessions

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. “I felt so violated,” she said.

• Amnistia Internacional Wins Diamond Echo

  Madrid-based CP Interactive

• DMA hopes to hit the heights with this year’s show

  While the mood going into this year

• DIRECT Listline

  VROOM Catalog Buyers These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise.