Chief Marketer Staff, Author at Chief Marketer

DIRECT Listline

Casino Players Postal & E-Mail Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses

DIRECT Listline

Casino Players Postal & E-Mail Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses

Cross Media Marketing Lays Off 30

Cross Media Marketing Corp. has laid off about 30 employees in three offices as part of a restructuring it hopes will save the firm about $9 million.

European Union Mulls DTC Drug Advertising

European Union lawmakers are acting like dictators by not permitting drug companies to advertise prescription drugs directly to consumers, as is done

USA Interactive Acquires All of Ticketmaster

USA Interactive will acquire the shares of Ticketmaster it does not already in a deal worth about $700 million in stock. Under the agreement, Ticketmaster

J. Crew Catalog Sales Drop More Than 15%

J. Crew Group Inc. reported revenues of $59.1 million for the five weeks ended Oct. 5, off 10.6% from $66.1 million last year. Net sales for the New York

Penney Catalog Sales Fall in September

J. C. Penney Co. Inc. reported catalog sales of $217 million for the five weeks ended Sept. 28, off 17.2% from $262 million last September. The Plano,

It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She never got the card. “I felt so violated,” she said.