Chief Marketer Staff

• Correction

  An item in Oct. 11 DIRECT Newsline misstated J. Crew’s financial performance for the five weeks ended Oct. 5. Catalog sales of $6.4 million for the period

• Loose Cannon: No Shortcomings in Industry Shorthand

  Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very

• Direct Response Starts Card Processing Services

  Direct Response Financial Services Inc. will begin offering credit card processing services to business merchants through Direct Card Services LLC. Direct

• Deckers Outdoor to Acquire Teva

  Deckers Outdoor Corp. will purchase Teva, a sport sandal marketers. Deckers will pay founder Mark Thatcher $43 million in cash and issue stock valued

• DIRECT Listline

  Tax CD-ROM Buyers This file has been updated, and now contains 36,465 individuals that have used Research Institute of America

• American Express Offers New Gift Card

  American Express has launched The American Express Gift Card, which can be redeemed at all retailers that accept the American Express Card. The card is

• FEDMA Elects James Kelly Vice Chair

  The Federation of European Direct Marketing Associations has elected James Kelly, managing director of the DMA UK, vice chair. Kelly

• Penney Catalog Sales Fall in September

  J. C. Penney Co. Inc. reported catalog sales of $217 million for the five weeks ended Sept. 28, off 17.2% from $262 million last September. The Plano,

• J. Crew Catalog Sales Drop More Than 15%

  J. Crew Group Inc. reported revenues of $59.1 million for the five weeks ended Oct. 5, off 10.6% from $66.1 million last year. Net sales for the New York

• USA Interactive Acquires All of Ticketmaster

  USA Interactive will acquire the shares of Ticketmaster it does not already in a deal worth about $700 million in stock. Under the agreement, Ticketmaster