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Chief Marketer Staff

  • Decision on FTC Do-Not-Call List Expected this Week

    The Federal Trade Commission is expected to announce this week whether it will move forward with its proposal to create a national do-not-call list.

  • Airgas Offers ECatalog to All Web Visitors

    Airgas Inc. has made available its eCatalog to all visitors to its Web site, not just its registered users. The availability of the eCatalog to a broader

  • Mail Stream: A Report on Incoming Direct Mail

    Dissent A new, updated No. 10 package was mailed recently from the left-wing quarterly Dissent. The promotion is the first tracked in some time, and like

  • Millard to Manage F+W Publication Files

    F+W Publications has consolidated management of its subscriber and book buyers files with Millard Group Inc. The appointment takes effect immediately.

  • Concepts Direct Repurchases Company Stock

    Concepts Direct Inc. and its CEO have this month repurchased 682,300 shares of company stock. The stock had been divested by two large public shareholders

  • TV Guide Publishing Hires Executive VP

    The TV Guide Publishing Group has named J. Scott Crystal as its executive vice president and publisher. He will be responsible for managing the marketing and sales teams for all of TV Guide

  • Correction

    A Dec. 16, 2002 article “E-Mailer Silverpop Acquires Epigraphx,” incorrectly identified the acquisition target within the story. Silverpop acquired Epigraphx.

  • Sport & Health Clubs Embraces Direct Mail in 2003

    Fitness chain Sport & Health Clubs is gearing its low-seven-figure advertising budget toward direct mail and Internet advertising in lieu of traditional

  • Short Cut

    The U.S. Postal Service has completed the fumigation of the processing and distribution facility in Brentwood. The fumigation began Dec. 14 and was completed

  • DIRECT Listline

    Dunhill