Chief Marketer Staff, Author at Chief Marketer

Live from DMDNY: Skyguide Grows with E-Mail

American Express Publishing has improved the renewal rate for its Skyguide business traveler program by adding an online component. Roughly 10,000 people

Return Path Buys Two E-mail Companies

Return Path, an e-mail change of address service, has acquired Assurance Systems Inc., just over a week after purchasing the consulting arm of GasPedal.

Live from DMDNY: Kraft Builds Database with Opt-In Program

Kraft Foods had problem only a couple of years ago—the flatline growth that affected most packaged goods marketers. But the proposed solution—a permission-based

Sprinks Inks Deal With AOL

Sprinks, an About Inc. company that is a division of Primedia, has inked an agreement with America Online Inc. to provide Sprinks’ pay-per-click content-sponsored

Live from DMDNY: Direct Mail Use on the Rise: Study

Direct mail was more likely to have spurred consumers to action in 2003 than in 2001, according to a new consumer survey. Barely over one-third of all

Live from DMDNY: Internet Big Influence on Small Business Technology Decisions

Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at the DMDNY show. Some

Live from DMDNY: DMA CRM Council Holds Launch Meeting

The DMA Customer Relationship Management (CRM) Council held its kickoff meeting yesterday at the Jacob Javits Center. Participants included employees

TiVo to Sell Data on Customers’ Viewing Behavior

TiVo, which makes digital video recorders, plans to begin selling information about the viewing patterns of its customers, the New York Times reported.

List and Database News

Dedicated Political Donors There are 2.4 million political donors included in this compiled file. They contributed to the election campaign of specific

Short Cuts

Dennis Driscoll has been named vice president and general manager at the Boston office of Epsilon. Driscoll’s duties will include leading account teams,