Chief Marketer Staff

• Short Cuts

  Action Markets Inc. has named Kelly Botoulas as senior account executive. She comes from American List Counsel where she was senior list manager. Royal

• MDC Vies to Acquire All of Maxxcom

  MDC Corp., the Canadian marketing conglomerate, will launch an all-stock bid to buy out minority shareholders of Maxxcom Inc., its 74%-owned direct marketing

• J. Crew Revenue up Slightly in May

  J. Crew Group, Inc. reported revenue of $57.4 million for the four weeks ended May 31, up 1% from $56.6 million last year. Catalog sales were $5.2 million

• Web Site Operator Agrees to Stop Marketing “Gold-Card” Lists

  The operator of a Web site that markets health related lists has agreed to remove from his site any lists affiliated with vitamin direct marketer/retailer

• Aristotle Acquires Haan Crafts

  (Catalog Age) Aristotle Corp., an educational, health, and agricultural products marketer, has acquired Otterbein, IN-based Haan Crafts Corp., a manufacturer/marketer

• Agencies

  Johnson & Johnson Launches Canadian Beach Patrol

  Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

• Grand Central Transformed into Side Court at Wimbledon

  New York’s Grand Central Terminal will be transformed next month into a tennis club to celebrate the 117th Championships at Wimbledon. The three day event,

• Discovery Channel Launches Major Branding Campaign

  The Discovery Channel is hitting the pavement with a street marketing campaign to promote the premiere of its latest special. Walking with Cavemen debuts

• Coca-Cola Names Third Marketing Chief In Three Years

  Daniel Palumbo reemerged this week as Coca-Cola’s new chief marketing officer, less than a week after announcing he was leaving his position as senior

• J.C. Penney Catalog Sales Increase Slightly

  J.C. Penney Company Inc. reported catalog sales up 0.6% for the four weeks ended May 24. The above plan results were primarily the result of better print