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Chief Marketer Staff

  • MDC Vies to Acquire All of Maxxcom

    MDC Corp., the Canadian marketing conglomerate, will launch an all-stock bid to buy out minority shareholders of Maxxcom Inc., its 74%-owned direct marketing

  • Google to Furnish Ads on Lycos European Community

    Google, the online advertising service, will provide targeted ads to the member pages of Lycos Tripod, a large European homepage building community. This

  • List and Database News

    E-Gardeners American Name Services is unveiling this file of 519,508 24-month e-mail addresses of gardeners who use e-mail to communicate and do business.

  • GTSI Monthly Sales Dip 1%

    GTSI Corp. reported sales of $60.4 million, for May, up 1.6% from representing a decrease of 1.6% from $61.4 million last year. The Chantilly, VA computer

  • J. Crew Revenue up Slightly in May

    J. Crew Group, Inc. reported revenue of $57.4 million for the four weeks ended May 31, up 1% from $56.6 million last year. Catalog sales were $5.2 million

  • Spiegel Sales Decrease for Month

    The Spiegel Group posted net sales of $150.9 million for the four weeks ended May 24, an 11% decrease from net sales of $169.9 million for the same period

  • Stewart Scandal Could Hurt Catalog

    Following her recent indictment on charges related to alleged insider trading, Martha Stewart may no longer be the first place consumers turn to for advice

  • List and Database News

    Sporty

  • Kellogg’s Promotes Greatest Cities on 40 Million Cereal Boxes

    Kellogg’s is teaming up with American Airlines, Marriott, Expedia and tourism leaders from seven cities around the country for the multi-million dollar

  • May Sales Up for Clothing Catalogers

    Flowers weren’t the only thing in bloom last month. Several clothing catalogers reported sales up from last year for May. Total company sales for Talbots