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Chief Marketer Staff

  • Columbia House and Loews Swap Products

    The Columbia House Co. and Loews Cineplex Entertainment have launched a six-month cross-promotional venture. As part of the deal, Columbia House DVD club

  • Barber Wins DMA Teleservices Award

    The Direct Marketing Association’s Teleservices Council has named Kathryn Barber as winner of its 2003 Teleservices Excellence Award. Barber is president

  • FTC Seeks Changes in Fair Credit Act

    The Federal Trade Commission has recommended several changes to the Fair Credit Reporting Act, including requirements that consumers be sent free annual

  • Acxiom Expects to Post Revenue of $235 Million

    Acxiom Corp. said it expects to report revenue of $235 million to $240 million for the first quarter ended June 30 and to earn 70 cents a share on revenue

  • Shell Debuts $25 Million Campaign

    (Promo Xtra) Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes

  • Shell Debuts $25 Million Campaign

    (Promo Xtra) Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes

  • Modem Media Chooses DoubleClick

    Modem Media, an interactive marketing services company, has tapped DoubleClick Inc. to manage its U.S. advertising. DoubleClick will be the preferred

  • Telemarketer Sued for Misleading Donors

    A Pennsylvania telemarketing company raising funds for wounded combat veterans has agreed to settle charges filed by the state that it deceived potential

  • USPS Blasted for Its Sports Sponsorships

    The U.S. Postal Service has wasted millions of dollars in sports sponsorships despite a corporate loss of $675 million last year, the Citizens Against

  • Short Cuts

    M-Qube, a furnisher of mobile messaging products, has extended its application platform to both e-mail and instant messaging applications. Effective immediately,