Chief Marketer Staff
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Marketers Anticipate Moderate DNC List Impact
Among DMers that use outbound telemarketing, 38% say the new federal do-not-call list will have no effect at all on their activities, while another 24%
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Live From Orlando: News From the Front
The war in Iraq may be over, but direct marketers are still assessing the damage. A report from the Direct Marketing Association showed that DMers suffered
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Live From Orlando: Channel Changes
U.K. companies utilizing interactive television are beginning to see consumers spend money via games, voting and shopping options, said Mike Colling.
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Live From Orlando: Dialing or Despairing?
Marketers are split over the new federal do-not-call list
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Live from Orlando: We Got the Beat
Direct and Vente are taking the Beat of the DMA at this year
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Live From Orlando: The DMA May Sue Over Calif. Spam Law
The Direct Marketing Association is considering a legal challenge to the new California spam law, SB 186, by state Sen. Kevin Murray (D-Culver City).
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Live From Orlando: Study Shows ‘Free’ Works in E-mail
Doing an e-mail campaign? Putting the word
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Live From Orlando: Nonprofit Responses Soar
Direct marketing is now a weapon of choice for every sort of marketer. The reason is simple: DM performs, according to a new study on response rates released
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Loose Cannon: Too Soon for TM Hindsight? (Part 2)
Listen closely, and the consumers who registered more than 50 million telephone numbers with the federal do-not-call list sound like an overly tired parent.