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Chief Marketer Staff

  • E-mail ‘Cluster Bombs’ Are Next Online Scourge

    Online marketers beware. What if someone’s e-mail inbox was inundated with hundreds or thousands of messages in a short period because of your Web site?

  • Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

    Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

  • Canada Halts $40 Million Ad-Grant Program

    Canadian Prime Minister Paul Martin halted a federal program that doled out $40 million for ads and sponsorship of cultural and sporting events. That

  • Commission Votes to Approve NYC Snapple Deal

    A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

  • Short Cuts

    The Make-A-Wish Foundation of Metro New York has tapped Agency.com Ltd to help it launch a new Web site http://metrony.wish.org. The organization helps

  • List and Database News

    XXL This hip-hop culture magazine reaches 37,470 subscribers who are primarily young, trendy, males. The publication covers sports, entertainment, fashion,

  • Commission Votes to Approve NYC Snapple Deal

    A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

  • Mail Stream: A Report on Incoming Direct Mail

    Caswell-Massey pares down its merchandise mix to focus exclusively on men. All traces of the catalog’s typical mixed-gender slant are eliminated, evidenced by the new tagline “Distinctive Products for Men Since 1752.”

  • Congress Mulls Monthly Do Not Call Updates

    Congress may require telemarketers to update their Do Not Call files monthly, rather than quarterly, to keep pace with the national Do Not Call Registry.

  • DMA Chief Bob Wientzen to Retire

    Direct Marketing Association president and CEO H. Robert Wientzen will retire next year, the DMA announced this morning. Wientzen, who will be 65 in August,