Chief Marketer Staff

• Canada Halts $40 Million Ad-Grant Program

  Canadian Prime Minister Paul Martin halted a federal program that doled out $40 million for ads and sponsorship of cultural and sporting events. That

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

• Wientzen Announces Retirement, Praised for His Tenure

  Direct Marketing Association president and CEO H. Robert Wientzen will retire next year, the DMA announced yesterday. Wientzen, who will be 65 in August,

• Experian Consumer Direct Acquires Online Loyalty Company

  Experian Consumer Direct, an online provider consumer credit reports and products, has acquired MetaReward, an Internet-based loyalty marketing company

• List and Database News

  XXL This hip-hop culture magazine reaches 37,470 subscribers who are primarily young, trendy, males. The publication covers sports, entertainment, fashion,

• Commission Votes to Approve NYC Snapple Deal

  A review commission voted last week to approve a controversial five-year deal worth $166 million giving Snapple exclusivity as New York City’s beverage

• Bush Signs First National Anti-Spam Act

  President Bush signed the Can Spam Act of 2003 into law in the Oval Office Tuesday morning. The law establishes the first national standards for commercial

• Congress Mulls Monthly Do Not Call Updates

  Congress may require telemarketers to update their Do Not Call files monthly, rather than quarterly, to keep pace with the national Do Not Call Registry.

• Unilever Cuts Jobs, Sells Part of Home/Personal Care Business

  Unilever plans to cut 175 jobs and sell off four products in a move to improve organization and increase investment in its home and personal care business.

• President Expected to Sign Can Spam Tuesday

  Lawmakers expect the Can Spam Act to be signed into law by President Bush early Tuesday, Jennifer O