Chief Marketer Staff

• Office Depot Debuts Green-Friendly Catalog

  Office Depot Inc., is launching The Green Book, a catalog of environmentally preferable products. The company’s sales force will hand out to the catalogs

• List and Database News

  BusinessWatch Network Direct Media Inc. has been named manager of the new BusinessWatch subscriber masterfile, containing 320,795 postal subscribers and

• USPS to Offer Updated Barcode Accuracy

  The U.S. Postal Service will begin checking the accuracy of barcodes on high volume mailings beginning Jan.1 through an updated version of its MERLIN

• Court Bars ISPs From Naming Online Music Swappers

  A federal appeals court has ruled that the recording industry can’t force Internet service providers to identify subscribers who swap music online, according

• Experian Acquires MetaReward

  Experian Consumer Direct has acquired MetaReward, an Internet loyalty marketing firm, for an undisclosed sum. MetaReward offers programs to help Web publishers

• New Products and Services

  73 Solutions to Direct Marketers

• List and Database News

  U.S. Business Telephone Connect Database MKTG Services has won management of this file of 7 million names, addresses and numbers of firms that have recently

• Equifax Blames Anti-Spam Laws for Layoffs, Losses

  Equifax Inc., the credit bureau and information provider, has laid off an undisclosed number of employees and closed several facilities as a result of

• Mail Stream: A Report on Incoming Direct Mail

  Building on the success of its BrylaneHome Kitchen book, the multi-title specialty cataloger Brylane launched a new catalog, BrylaneHome Wishes, just in time for the start of the holiday season.

• Agencies

  Serena Williams Signs $55 Million Nike Sponsorship Deal

  Serena Williams last week signed a five-year endorsement contract with Nike that includes the option of another three years. The deal could add up to