Chief Marketer Staff

• Letters to the Editor

  : If I expose a genuine fake terrorist, who was heard by Ashcroft’s

• Burger King Ousts Young & Rubicam

  In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.

• IMSI Acquires Aladdin Systems for $8 Million

  IMSI, an Internet software developer, will acquire Aladdin Systems for $8 million in cash and stock. Aladdin develops software that helps protect users

• DM Industry Anticipates Hiring: Survey

  Nearly two-thirds of direct marketers surveyed foresee making new hires during first-quarter 2004, up from 51% in fourth-quarter 2003, according to a

• Dollar Bills Become Billboards for Promoting Miniseries

  Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote

• Revel Tobacco Packs Test in 7-Eleven

  U.S. Smokeless Tobacco Co. this month began testing Revel Tobacco Packs in Texas convenience stores. U.S. Smokeless plans to expand the test, which targets

• Live from DMA Circ Day: Griffin Tells Circulators to Take Command

  A top magazine circulator urged his colleagues yesterday to stop reacting to events and take control of their own destiny. There is no question that they

• B2B Conference Kicks off London’s DM Fair in March

  B2B Marketing, a one-day conference sponsored by the Institute of Direct Marketing, will kick off the International Direct Marketing Fair (IDMF) in London

• CDW Income Slips in Quarter, Year

  CDW Corp. reported net income of $44.6 million for the fourth quarter, down from $45.6 million last year. The computer equipment direct marketer reported

• Spiegel Revamps Its Big Book

  (Catalog Age) The folks at Downers Grove, IL-based Spiegel Group are hoping that rebranding its eponymous catalog will help the company reverse its flagging