Chief Marketer Staff

• Burger King Ousts Young & Rubicam

  In an abrupt change, Burger King Corp. named Crispin Porter & Bogusky to replace Young & Rubicam as its lead creative advertising agency, effective immediately.

• CDW Income Slips in Quarter, Year

  CDW Corp. reported net income of $44.6 million for the fourth quarter, down from $45.6 million last year. The computer equipment direct marketer reported

• Plaintiffs Win First Round in Drug Marketing Case

  A Broward County Circuit judge’s ruling in Florida has allowed the majority of a 32 count complaint in a drug marketing lawsuit to stand, paving the way

• Letters to the Editor

  : If I expose a genuine fake terrorist, who was heard by Ashcroft’s

• Spiegel Revamps Its Big Book

  (Catalog Age) The folks at Downers Grove, IL-based Spiegel Group are hoping that rebranding its eponymous catalog will help the company reverse its flagging

• Chrysler to Give Minivan to Last Person Standing

  Chrysler Group will give away a minivan next month to the contestant who can stand the longest with one hand on one of its new vehicles. Chrysler’s minivan

• Identity Theft Tops FTC Complaint List

  For the fourth year in a row, identity theft topped the Federal Trade Commission’s annual list of consumer complaints, accounting for 42% of those filed

• Dollar Bills Become Billboards for Promoting Miniseries

  Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote

• Live from DMA Circ Day: Griffin Tells Circulators to Take Command

  A top magazine circulator urged his colleagues yesterday to stop reacting to events and take control of their own destiny. There is no question that they

• B2B Conference Kicks off London’s DM Fair in March

  B2B Marketing, a one-day conference sponsored by the Institute of Direct Marketing, will kick off the International Direct Marketing Fair (IDMF) in London