Chief Marketer Staff

• McDonald’s Drops Kobe Bryant

  The three-year sponsorship agreement between controversial basketball star Kobe Bryant and McDonald’s will not be renewed. Bryant, whose contract with

• Cost of Blocked Permission E-Mail to Reach $419 Million in 2008: Study

  The cost of erroneously blocked e-mail

• Short Cuts

  CrossMedia Services Inc., Chicago, has acquired DS Retail Technologies Inc. Terms of the transaction were not disclosed. CrossMedia offers a variety of

• HSN Promotes Nealon to President

  Marty Nealon was promoted to president U.S. of HSN, a retailer that relies primarily on television and online channels for sales. Nealon had been the

• List and Database News

  Cross Country Motor Club The 1.16 million people in this file are members of the Cross Country Motor Club, and organization that provides roadside assistance,

• Singer Direct Promotes Paul Thau

  Paul Thau, who started Singer Direct Inc.

• USOC Sponsorships Total $405 Million: Nike Signs On

  Nike, Inc. has signed on as an official sponsor of the 2006 and 2008 U.S. Olympic and Paralympic Teams, replacing rival Adidas-Solomon. Nike joins 60

• Cost of Blocked Permission E-Mail to Reach $419 Million in 2008: Study

  The cost of erroneously blocked e-mail

• Movie Tunes Ellen Kardashian Takes Over Presidency

  Movie Tunes, Inc. last week named Ellen Kardashian to president. Kardashian assumes the presidency following the passing of her husband, founder and chairman

• WaMu Teams Up With eBay for CD Offer

  Washington Mutual Bank is using eBay technology to offer certificates of deposit (CDs) via an online auction format. The Bid Your Rate promotion lets