Chief Marketer Staff

• Short Cuts

  Kathy Stivaletti has joined Lake Group Media Inc. as client relationship director in the list brokerage division. She most recently served as vice president

• Kraft Cuts 6,000 Jobs, Boosts Marketing

  Kraft Foods will cut 6,000 jobs and close or sell off 20 plants over the next three years as part of a global restructuring begun earlier this month.

• SkyTeam Partners with Coca-Cola for Online Sweeps

  SkyTeam, an alliance of six global airlines, has embarked on its first brand awareness campaign with an online sweeps in conjunction with Coca-Cola. The

• DMS Acquires Williams Kincaid Group

  DMS Group, Inc. has acquired Williams Kincaid Group (WKG), an Elmhurst, IIL-base direct marketing agency. The acquisition was completed Jan. 15. WKG’s

• L’Oral to Buy Yue-Sai Make-Up Brand

  L’Oral has signed an agreement to buy Chinese make-up brand Yue-Sai, its second deal with a Chinese cosmetics company in the last two months as L’Oral

• List and Database News

  Value Fair Mail Order Buyers These 300,150 men and women have purchased housewares, gifts, videos, collectibles, perfume and other items from the Value

• Telemarketers Required to Transmit Caller-ID Info

  Beginning Thursday, Federal Trade Commission regulations required outbound telemarketing calls to include caller identification information to consumers.

• Short Cuts

  J. Crew Group Inc. has named Tracy Gardner as executive vice president of merchandising, planning and production, effective in early March. Previously,

• Red Envelope Boosts Sales and Income

  Red Envelope shipped 453,000 orders during the third quarter and improved both its revenue and profit. But these results were diminished by serious Holiday

• McDonald’s Reports $125.7 Million Fourth Quarter Profit

  McDonald’s reported a profit of $125.7 million in the fourth quarter, compared to a loss of $343.8 million one year ago. Revenue rose 17% to $4.6 billion