Chief Marketer Staff

• Acxiom, ADP Offer Car Dealer Database Service

  A new database management service that helps automobile dealers maintain more accurate customer contact information and assist in compliance with do-not-call

• Telemarketers Required to Transmit Caller-ID Info

  Beginning Thursday, Federal Trade Commission regulations required outbound telemarketing calls to include caller identification information to consumers.

• Masterfoods’ Goodies Promoted at Regal Theatres

  Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

• NASCAR Returns for Fourth Season of Fan Days at Wal-Mart

  The National Association for Stock Car Auto Racing and Wal-Mart will host the fourth-consecutive year of NASCAR Fan Days to be held next month at more

• Tequila Promotion Delivers Smooth Results

  (Direct Newsline)Results for a Jose Cuervo Especial tequila campaign for Valentine’s Day are over the top thanks to a viral marketing tactic that combines

• Short Cuts

  J. Crew Group Inc. has named Tracy Gardner as executive vice president of merchandising, planning and production, effective in early March. Previously,

• Cenex Launches New Credit Card Promotion

  Cenex will offer a new consumer promotion next month awarding customers a five-cent per gallon rebate on fuel. The “Charge the Cold” promotion offers

• HVDMA to Hold Presidential Luncheon

  “Meet the Presidents” will be the theme of the Hudson Valley Direct Marketing Association’s luncheon on Feb. 18 at the Manursing Island Club in Rye, NY.

• Beyonce Joins Tommy Hilfiger to Launch New Fragrance

  Songstress Beyonce Knowles will act as spokesperson for a new Tommy Hilfiger fragrance in an attempt to revitalize the line. The new unnamed fragrance

• Red Envelope Boosts Sales and Income

  Red Envelope shipped 453,000 orders during the third quarter and improved both its revenue and profit. But these results were diminished by serious Holiday