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  • Bitter War Between Schick and Gillette Escalates

    Energizer Holdings, Inc., the maker of the Schick Quattro, filed a patent infringement lawsuit last week against the Gillette Co., ratcheting up a battle

  • Harrah’s Drops $20 Million on Treasure Hunt Promo

    Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator

  • Short Cuts

    Kelly Papinchak has joined Houston-based Schiul

  • News Briefs

    CALVIN KLEIN: has named actress Scarlett Johansson as the face for a new Calvin Klein fragrance launching this fall. The 19-year-old received two Best

  • P&G Brews $50 Million Launch for Home Caf

    In a bid to take on Starbucks Corp., Procter & Gamble and four appliance marketers have joined forces to launch Home Caf single-cup brewing system in

  • Lists and Databases

    ChoicePoint Hispanic Households ClientLogic is offering the ChoicePoint Hispanic Household file, listing 3.5 million individuals and 2.4 million households.

  • Inter/Media Launches Per-Inquiry Unit

    Inter/Media Advertising is spinning off a new division Mediapoint Network (to specialize in per-inquiry advertising. Mediapoint Network is the Encino,

  • USPS Working on Catastrophic Medicine Plan

    The U.S. Postal Service is working with other federal agencies to develop a plan to deliver antibiotics from the Strategic National Stockpile directly

  • Two Canadian ISPs Refuse to Share Downloader Names

    At least two Saskatchewan Internet Service Providers have refused to release the names of customers suspected of illegally downloading songs from the

  • Truste Introduces Wireless Privacy Guidelines

    Truste, an online privacy seal provider, has launched its Wireless Privacy Principles and Implementation guidelines. Key Principles within the Wireless