Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Though best known for its line of risqué lingerie, Frederick’s of Hollywood also offers a wide selection of women’s eveningwear and accessories, which is on display in the company’s new 68-page catalog entitled In Focus.

• Traffix Acquires LiveOnTheNet.com for $1.2 million

  Traffix, Inc., will purchase the assets of LiveOnTheNet.com Inc. for $1.2 million in cash and stock. LiveOnTheNet.com reportedly developed technology

• Short Cuts

  Internet service provider EarthLink Inc has invested $500,000 in Ambient Corp., a provider of power line communications technology and has joined the

• Loose Cannon: Marketers Should See Green No Matter Who Wears White

  In the grandest tradition of political timidity, I am going to bravely not take a stance on gay weddings. The Democrats and Republicans have already announced

• List and Database News

  America’s Finest Policemen, Firemen and EMS Workers at Home Address VentureDirect Worldwide Inc. is now managing this 753,000-name file of these individuals

• Alaska Proposes Further Phone Restrictions

  The Alaska state legislature has proposed restricting telemarketing even more than the federal government, according to the Juneau Empire. House Bill

• Call Center Employees Sue Over Labor Practices

  A lawyer representing employees in a call center labor dispute has alleged that the company offered employees a $450 for a pledge not to sue the firm.

• 2004 EMMA Entry Form

  Is this the year YOU snare an EMMA? Enter PROMO’s 2004 EMMA Awards, the industry’s premier accolade for outstanding entertainment tie-in promotionsand

• Appeals Court Upholds Do-Not-Call List

  After months of legal wrangling, a federal appeals court Tuesday ruled that the national do-not-call registry is constitutional, allowing the Federal

• Short Cuts

  Kelly Papinchak has joined Houston-based Schiul