Chief Marketer Staff

• The Batman Toys Interactive with TV Series: Toy Fair

  A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data

• Devastating Fire at Mars Advertising Shuts Down Offices

  MARS Advertising Co. suffered a fire late last week at its building in Southfield, MI, that forced hundreds of employees to relocate to a nearby temporary

• Lillian Vernon Attributes Conversion, Order Size Boost to Recommendation Engine

  Lillian Vernon Online has experienced a sales conversion rate increase of 20%, and an uptick in its average order size of 10%, since implementing EasyAsk,

• Short Cuts

  Arthur Blank & Co., Boston, has launched a customer relationship management and manufacturing control system for marketing programs that use plastic cards.

• Live From Net.marketing: DMA Adopts New E-mail Append Guidelines

  The Direct Marketing Association has approved new guidelines for appending e-mail addresses to consumer records, the group announced at its Net.marketing

• New Products and Services

  RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact

• News Briefs

  MINUTE MAID: has added three new flavors of its low-calorie juice drinks called Minute Maid Light. In addition to lemonade, raspberry passion, mango tropical

• FindWhat.com to Acquire Comet Systems

  FindWhat.com, an online marketing and commerce service provider, has agreed to acquire Comet Systems Inc. in a deal valued at up to $33.5 million, including

• Call Center Employees Sue Over Labor Practices

  A lawyer representing employees in a call center labor dispute has alleged that the company offered employees a $450 for a pledge not to sue the firm.

• The Salary Survey Says…

  If you’re a catalog circulation manager making more than $100,000, consider yourself lucky. On the other hand, if you’re a copywriter making less than