Chief Marketer Staff

• Experian Ratchets Up B-to-B List Fulfillment Capabilities

  Experian, Costa Mesa, CA, has implemented additional list fulfillment capabilities for business-to-business marketers. The new system, which is accessible

• Live From Net.marketing: New Technologies Good News for DMers

  More changes have occurred in advertising in the last 36 months than had happened in the last 36 years, said David Verklin, CEO of media buying agency

• Database Managers Get a Salary Boost: Crandall

  The top salaries remain the same, but database professionals have seen some improvement in their pay levels, according to the latest salary survey from

• Kraft Readies Health & Wellness Blitz

  Kraft Foods will launch at least eight new products by July under its Health & Wellness umbrella and bow a coffeemaker, its first bid in the home appliance

• New Products and Services

  RSS Feeds–IMN Inc., an electronic marketing firm in Newton, MA, has introduced a new tracking and reporting feature that tracks how readers interact

• Blockbuster Renews Two Major Marketing Alliances

  America Online and MCI have renewed multi-million dollar marketing agreements with Blockbuster, Inc. The AOL agreement, which runs through December 2005,

• Delta SkyMiles Promotion Offers Expanded Rewards

  Delta Air Lines’ latest promotion allows SkyMiles program members to earn bonus miles plus a choice of three additional rewards. The Great Choices. Great

• The Batman Toys Interactive with TV Series: Toy Fair

  A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data

• Short Cuts

  Arthur Blank & Co., Boston, has launched a customer relationship management and manufacturing control system for marketing programs that use plastic cards.

• Hackers Rip Off Pepsi/iTunes Promotion

  Music lovers are continuing to steal musicthis time from the 100-million free song Pepsi/iTunes marketing campaign. By simply tipping an unopened participating