Chief Marketer Staff

• Second Annual Panama City Spring Break Hits High Gear

  Panama City Beach Convention and Visitors Bureau attracts college students for second year of Spring Break. The month long SBO4 promotion began Mar. 3

• Harte-Hanks Promotes Staffers

  Harte-Hanks Inc. has elevated several executives to VP-level positions. Named as senior vice presidents were Kathy Calta, Jim Davis and William Goldberg.

• Big Apple Seeks New Marketing Partners

  New York City is looking for marketing partners. NYC’s marketing team is actively trying to form more corporate partnerships, specifically with beverage

• Live From Search Engine Strategies 2004: Make Your Landing Page Sell

  A recent review by Google sent A1 Vacation Rentals.com, a site promoting regional resorts, lowered the site

• First Response Rate Study for Promotion in Early Stages

  A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

• Catalog/Retail Firms Report Strong February Sales

  February was a strong month for several companies with both catalog and retail arms—at least compared with the same period in 2003. JCPenney, for example,

• MemberWorks to Purchase Lavalife

  MemberWorks Inc., a membership services firm, plans to enter the personals business by acquiring Lavalife Inc., an online dating services company based

• News Briefs

  DRAFT CHICAGO: has named Joe Gallo as senior VP- group creative director. Most recently Gallo worked as a strategic creative consultant for Alberto Culver

• First Response Rate Study for Promotion in Early Stages

  A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

• Gymboree Corp. Debuts New Specialty Retail Concept

  The Gymboree Corp. plans an April launch of Janeville, a new retail test concept targeting women in their mid-30s. The first three stores will open throughout