Chief Marketer Staff

• HVDMA Event Features Insert Media Experts

  The Hudson Valley Direct Marketing Association is hosting a speakers luncheon called “Meet the Insert Media Experts” on April 7. Speakers include JoAnna

• Online Education Firm UNext Picks New CEO

  UNext, Deerfield, IL, has named Cathleen Raffeaeli, formerly chief executive officer of ProAct Technologies and Consumer Financial Network, to be its

• CC3 Becomes Transcontinental CC3

  Direct marketing services provider CC3 has changed its name to Transcontinental CC3. The new name reflects its December acquisition by Montreal-based

• Loose Cannon: Something Ill Conceived in the Air

  During an early February flight, American Airlines passengers were riled when, out of the blue, the pilot’s voice came over the intercom, suggesting that

• Jupitermedia to Sell 4.2 Million Shares of Common Stock

  Jupitermedia Corp. has filed a statement of intent with the Securities and Exchange Commission to sell 4.2 million shares of its stock. One million shares

• Talbots Approves Stock Repurchase Plan

  The Talbots Inc. board of directors has approved a stock repurchase program to acquire up to $50 million of its outstanding common stock. The program

• Mail Stream: A Report on Incoming Direct Mail

  The Spring 2004 edition of the Annie’s Attic catalog dedicated a small portion of its pages to paper craft supplies, marking the needlecraft supplier’s first venture into the increasingly popular scrapbooking market.

• List and Database News

  The Whole Cat Journal The 20,570 active subscribers within this file all have an interest in natural, holistic cat care. They rate their cats as very

• Smith & Wesson Closes Catalog, Will Move Headquarters

  Smith & Wesson Corp. is closing two unprofitable units, the company announced on Monday. One is the home d

• MeritDirect to Manage All BusinessWeek Lists

  MeritDirect has been awarded management of the BusinessWeek postal list, effective April 15. The file includes the names of 628,734 active subscribers.