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Chief Marketer Staff

  • Short Cuts

    Direct Seguros, a Spanish automobile insurer, has chosen Paris-based Alcatel to operate its call centers and manage its customer information.

  • Canadian Health Advocates Blast MO Pharmacies

    Canadian health care advocates have called on the government to ban Internet pharmacies, saying the drug outlets endanger the health of the country’s

  • Acxiom Offers Details on Layoffs, Restructuring

    Acxiom Corp. will eliminate a total 230 workers, or 5.4% of its U.S. workforce, as part of a restructuring program. The staff reductions were expected

  • List and Database News

    Mail Order Jewelry Buyers Database ICOM is now managing this file of 325,000 jewelry buyers derived from the company’s surveys. Selections: Age, income,

  • Correction

    A March 31 story on Alloy Inc.’s annual revenue included an incorrect figure. For the 12 months ended Jan. 31, Alloy generated $397.1 million. Its gross

  • BeNow Names Two Executives

    BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss

  • Spammers Misuse Direct Media’s Name

    Direct Media Inc. is the latest list company to have its name misused in e-mails. Offshore spammers are sending messages naming DMI as their list source,

  • NY State Governor Wants Stiffer No-Call Penalties

    Telemarketing companies could pay up to $22,000 for a single illegal phone call under a plan New York Gov. George E. Pataki proposed as the state marks

  • Credit Card Mail Volume Falls 12%: Synovate

    The annual volume for direct mail credit card solicitations for 2003 decreased by 12% over 2002, according to a new study. The findings, compiled using

  • European Parliament Balks at Sharing Plane Passenger Data

    The European Parliament said an agreement to share data with Washington on passengers flying to the U.S. violates European Union privacy laws and threatened