Chief Marketer Staff

• Traffix Posts Income Loss in Quarter

  Traffix Inc. reported net income of $353,000 for its first quarter, down from net income of $431,000 last year. The online database management company

• Maryland OKs Anti-Spam Measure

  Maryland lawmakers have approved a measure seen as one of the country’s strongest most far-reaching bills to prevent junk e-mail, according to the Baltimore

• News Briefs

  DIC ENTERTAINMENT: is taking the classic spiky-haired Trolls and updating them with a new line of tween-aged characters called Trollz, which it will market

• Most Companies Don’t Test Before Launching Campaigns: Survey

  Less than one-quarter of marketing professionals surveyed said they usually or always test marketing communciation campaigns before releasing them upon

• P&G May Revive Lawsuit Over Satanic Rumors

  Procter & Gamble last week asked a U.S. appeals court in Austin, TX, to reinstate its defamation case against Amway Corp. for allegedly spreading rumors

• Dentyne Hits College Campuses

  Cadbury Adams USA representatives will be rewarding students seen carrying Dentyne Fire or Dentyne Ice gum at or near 25 college campuses over a two-week

• Konica Minolta Launches DR Campaign

  Konica Minolta Business Solutions U.S.A., Inc. has launched a national advertising campaign in support of its new bizhub business equipment products that

• Pitney Bowes To Buy Group 1 for $321 Million

  Pitney Bowes Inc., Stamford, CT, has inked an agreement to acquire Group 1 Software Inc. of Lanham, MD. The all-cash transaction is valued at $321 million,

• Beaches Resorts Bring Kids Sesame Street and Xbox

  Reaching out to kids this summer, Beaches Resorts, the chain of family resorts, has partnered with Sesame Street and Microsoft Xbox. Beaches has signed

• Canon Expands Yankees Sponsorship

  Canon U.S.A. has increased its sponsorship with the New York Yankees this season to include additional stadium signage, a stadium give-away and co-sponsorship