Chief Marketer Staff

• America’s Cup Team Sells Marketing Rights on Ebay

  A sailing team hoping to compete in the America’s Cup in Spain in 2007 is auctioning off its sponsorship and marketing rights on eBay. The auction for

• Thermos Exhibit Touts 100 Years

  Thermos LLC kicked off its 100th anniversary campaign this week with an exhibit at the Smithsonian Institution. Thermos makes history Thermos donated

• Justice Department Sues Las Vegas Telemarketing Firm

  The Justice Department has filed a civil lawsuit asking a federal court in Las Vegas to issue a temporary restraining order against a telemarketing firm,

• Barry Bonds Milestone Minor for Marketers

  San Francisco Giants slugger Barry Bonds may have passed his godfather, Willie Mays, on Major League Baseball’s all-time home run list Tuesday, but from

• Nikon Signs with the Mets

  Nikon has signed on as an official sponsor of the New York Mets and plans to support the Major League Baseball team with a variety of events throughout

• Land O’Lakes Ranked as Top Consumer-Friendly Site: Study

  Land O’Lakes has surfaced at the most visitor-friendly Web site among the largest food, beverage and tobacco companies. The site, www.landolakes.com,

• FTC Requires Sexually Oriented E-mails Be Labeled As Such

  The Federal Trade Commission hopes to put a stop to those surprise pornographic images that can pop up in millions of e-mail inboxes if unwittingly opened.

• News Briefs

  KRAFT FOODS: CEO Roger Deromedi will return to work May 10 after being hospitalized suddenly on March 27 (April 6 Xtra). Deromedi was diagnosed with a

• Nikon Signs with the Mets

  Nikon has signed on as an official sponsor of the New York Mets and plans to support the Major League Baseball team with a variety of events throughout

• Celebrity Chefs Cook Things Up at Simon Malls

  No longer just a venue for teen events, Simon Malls will bring in celebrity chefs from the Food Network and PBS to appeal to the tastes of its more sophisticated