Chief Marketer Staff

• Briefs

  EURO RSCG WORLDWIDE: New York City, tapped ad agency veteran Ron Bess as regional director-North America, a new post. Bess will be based in Chicago and

• Cingular Text Message Voting on CBS’ Survivor

  Not only can Americans vote for their favorite American Idol with AT&T Wireless text messaging, they can now choose their favorite Survivor with Cingular

• Lipton Tea Hikes for Health

  Lipton Tea will strike a healthful positioning with a summer tour and sweepstakes. The Simple Steps campaign centers on hiking, with a mobile “virtual

• Callaway Golf Drops Dailey

  Callaway Golf Co. has ended its creative relationship with Los Angeles-based ad agency Dailey & Associates. Callaway is reviewing the account and has

• Clear Channel Entertainment Marketing Unit Expands Services

  Clear Channel Entertainment is expanding its marketing services organization to include TV production and special events services. The New York City-based

• New Home-Shopping TV Channel To Debut in U.K.

  U.K.-based Express Newspapers is launching the Express Shopping Channel the fall. According to news reports, the Channel is to be a joint venture with

• Quad to Open Three Distribution Centers

  Quad/Graphics Inc.’s ground-residential parcel delivery service Parcel Direct plans to open three new distribution centers serving the Philadelphia, Detroit

• New Products and Services

  WebShop: An online cataloging and order entry tool– Exact Software, Andover, MA. Canvasse Charity Selections: a new service enabling charities to accurately

• List and Database News

  BBC Britannia Master File This newly managed file offers 14,042 last-three-month buyers from this catalog of British videos and gifts. The sources are

• Pangea Wins Bid for Newport News

  (Catalog Age) Manufacturer/fulfillment company Pangea Holdings has emerged with the winning bid for bankrupt cataloger Spiegel Inc.’s women’s apparel