Chief Marketer Staff

• Live from the Mo Show: Delta SkyMiles Still Flying Despite Looming Bankruptcy

  In the face of a steady stream of pessimism about the prospects of bankruptcy for parent Delta Airlines, the Delta SkyMiles reward program is still flying. On Tuesday, the airline said that it was cutting salaries of most employees by 10% starting in …

• Phishing, Spoofing Losses Estimated at $500 Million

  More than 75% of all consumers are experiencing an increase in incidents of the Internet scams known as spoofing and phishing and 35% report receiving fake e-mails at least once a week

• Alleged Bogus ID Theft Protection Scammer Sued

  The Oklahoma attorney general’s office has filed a lawsuit against an Arizona telemarketing company, alleging that the firm offered consumers a bogus identity theft protection service.

• Pitney Bowes Names Martin President/CEO

  Pitney Bowes Inc. has named Murray D. Martin president and chief operating officer.

• MediaBay to Appeal Nasdaq Delisting

  MediaBay Inc., an online marketer of audio books, will request a hearing before the Nasdaq Listing Qualifications Panel for continued listing of its common stock on the Nasdaq National Market.

• U.K. Lender HBOS Taps Experian

  HBOS, a major UK’s mortgage and savings provider, has tapped Experian to provide consumer and business credit referencing and fraud prevention.

• Bombay Sapphire Taps Draft London

  Bombay Sapphire, the gin distiller, has tapped Draft London to create a new on and offline customer direct marketing program.

• DMA Adds Eicoff Broadcast Award to ECHOs

  The Direct Marketing Association has added the A. Eicoff Broadcast Innovation Award to the lineup of 2004 International ECHO Awards.

• Short Cuts

  Digital River, Inc. has launched a new online store reportedly as the first pre-approved seller of downloadable software on eBay at http://stores.ebay.com/downloadstore.

• List and Database News

  A listing of mailing list availabilities