Chief Marketer Staff

• News Brief-Gap

  Gap has kicked off its fifth annual casting call contest in search of cute kids wearing its jeans

• Making the Paradox of Social Marketing Work for You

  The upcoming holiday shopping season isn

• Five Tactics to Encourage Digital Evolution

  In order to evolve, direct mail marketers must transform their tactics and their approach. Changing delivery methods

• Broker Roundtable: What’s the Availability of Telemarketing Lists?

  Today’s question: With the FTC’s do-not-call list in place for several years now, how available are telemarketing lists and how have they changed?

• Muscle Milk Debuts Collegiate-themed Bottles

  Muscle Milk, the ready-to-drink protein beverage, is reinvigorating its brand by debuting limited-edition bottles themed after eight college football teams

• News Brief-Gillette

  Gillette and the Kraft Group: have extended the naming and sponsorship rights of Gillette Stadium through the 2031 football season

• How Asset Management Systems Can Help the Sales Process

  As sales teams look to the marketing department to help give them a competitive edge with the materials they present to prospects, many marketers are looking to marketing asset management (MAM) systems to help them deliver.

• Hiring Plans Offer Hope for B-to-B Marketers

  Many marketing execs are still cautious about rebooting their hiring efforts. But a recent survey from Bernhart Associates indicates that B-to-B hiring prospects might be a little better than those in the B-to-C sector

• B-to-B Automation Challenges: Why the Right Content and Data Are Vital

  Chief Marketer recently talked to a number of experts to get their thoughts on what B-to-B marketers need to consider to make their lead generation and automation initiatives a success

• Multichannel Campaigns Drive Incremental B-to-B Lift for Staples

  Staples is gauging the incremental lift of additional mailings and contacts to boost the success of its multichannel B-to-B marketing programs. The office superstore shares how it tested the added impact of tactics like geotargeted search, additional mailings and coupon offers on its bottom line