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Google Owned 46% of Searches in November
According to Nielsen/NetRatings, Google captured 46.3% of search queries in November 2005, while Yahoo! trailed behind with 23.4%. Approximately 2.4 billion searches were done through Google’s search engine, while about…
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Ads on Rooftops Aimed at Google Maps?
If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are…
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Online Retail Sales: Online Loyalty Equals Retail Gold
As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…
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Digital River Acquires Direct Response Technologies; Expands Affiliate and E-Marketing Capabilities
MINNEAPOLIS –(Business Wire)– Jan. 25, 2006 — Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it has acquired Direct Response Technologies, Inc., a leading…
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Agencies
Yamaha Wants in on the P&I Market
At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …
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Google Set to Acquire dMarc
On Tuesday, Google announced that it will pay $102 million up front for dMarc Broadcasting Inc., a radio advertising firm. An additional $1.14 billion will be paid over the next three years if specified revenue and ad performance targets are met. This…
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Google Surprising #1 in China
Baidu, not Google, is China’s leading search engine in terms of market share. Baidu holds 51.5% of the market, while Google trails behind with 32.9% of the market. So it was a surprise when a recent study done by Keynote Systems…
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Microsoft Reveals adLab in Beijing, Video Hyperlink Ads
Microsoft recently opened an advertising laboratory called adLab in Beijing, China, where it has reportedly hired 50 researchers to work on about 40 different technologies that will facilitate advertising through video, television…
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Search and Online Ad Spending Increased in 4Q05
A survey of 60 media executives conducted by Deutsche Bank indicated that 65% of the respondents said that paid search spending increased during the last quarter, which spanned from October to December 2005, compared to the third quarter of last…
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Internet Advertising 2005 – The Year That Was
In 2004, our industry grew 32.5% to roughly $9.6 billion, a record for Internet advertising, and higher than expected. While the number for 2005 hasn’t been reported, most expect it to easily exceed $12 billion, which would equate to a second year of 30+%…
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