The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.

U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report.

Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.

According to online security firm ScanSafe, a third of employers are now blocking access to popular social networking sites. This is a 17% increase from last year.

Uptime monitoring company Pingdom recently listed Google’s downtime in 32 countries, and to some people’s surprise, the U.S. fared relatively poorly. Brazil, of all countries, experienced the least downtime, while Sweden experienced the most.

According to the latest figures released by Nielsen//NetRatings, Google handled the majority of all Web queries online in the U.S. in August. Yet again, the list was absent of any surprises.

Though it has been no secret that Facebook has had hopes of expanding its territory into international markets, there has been renewed buzz lately thanks to The Financial Times reiterating this on Sunday, and a comment made by Facebook to MSN.

As an affiliate marketer, it’s imperative that you stay up to date with the latest FTC actions against online advertisers. You want to look out for trends, and you also want to be informed when any offers you might be running have attracted unwanted attention from the FTC. Be aware; it’s your best defense.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

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