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Agencies
Mars Promotes Zeitler to VP Shopper Marketing
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing.
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CPA Empire Announces Name Change to affiliate.com
New name reflects the company’s leading position within the affiliate marketing industry
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Message from Hilary Schneider of Yahoo! Search Marketing
We wanted to reach out to you directly regarding Google’s decision, announced earlier today, to terminate the advertising services agreement that the companies announced in June.
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Top Sites do not translate well on mobile phones
In hopes of promoting a new product, Bango, a mobile Web technology firm, reported that half of the 20 most visited Web sites according to Nielsen Online did not translate well on mobile phones.
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Mobile Ads Get Lots of Memorable Exposure
Limbo, a mobile social network, partnered with GfK Technology, a market research company, to release their Mobile Advertising Report for the third quarter of 2008 on Monday.
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Even the Rich Are Watching Their Spending
According to recent surveys released by Unity Marketing and Ipsos Mendelsohn, affluent households are spending less of their money on luxuries and are choosing instead to focus on improving their homes.
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Employees Like Social Networks and Personal E-mail
A survey released on Monday by 8e6 Technologies, an Internet security company, showed that a majority of employees in the U.S. and the U.K. visit social networking sites at work and feel they should have full access to them.
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Ad:Tech NYC Wrap Up – The Mega Article
By now, most people have made it back “home” from ad:tech NYC, and are enjoying two of the most popular post-conference activities – sleep and organizing business cards. Despite the comfortable hotel beds. For many…
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How Long is Your Pay Per Click Keyword Tail?
With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition
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Google Walks Away from Yahoo! Search Deal
Five months after announcing the planned deal and more than a month after it was scheduled to go into effect, Google says it will drop a proposed partnership with Yahoo to increase pay-per-click ad revenue.
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